← All work UX/UI

Wolt Smart Ordering

Every order on Wolt asks you to type your allergies into a blank box. This was the fix.

Client
Wolt (unsolicited concept)
Date
2025
Services
UX/UI Design
Scope
Feature concept, user flow, screen design, direct pitch to company

At a glance

The problem
Every Wolt order requires users to manually type allergies and dietary restrictions into a free-text field. Every time. For every restaurant. With no validation.
The concept
A Smart Ordering profile: set your allergies, dislikes, and dietary preferences once. They auto-populate into every restaurant note automatically. You only type when something is different.
The response
Shared directly with Wolt. 100 page views in 24 hours. The link was passed around internally.
Three Wolt app screens: account settings showing the Smart Ordering entry point, the Smart Ordering profile with allergy and dietary tags, and the dark-mode order confirmation with auto-populated allergy notes.
Two annotated screens showing the current Wolt experience — a required tap to reach the allergy field, then a blank text box the user must fill from scratch every order. Two annotated screens showing Smart Ordering — allergies set once in a profile, automatically populated into the order confirmation without any user input.

Case study

The problem

Every time a Wolt user places an order, they see the same prompt: "Special requests, allergies, dietary restrictions?" Every time, it's a blank text field. Every time, they type from scratch. Every time, the restaurant receives unstructured free text with no consistency and no validation.

For users with serious allergies, this is not a minor inconvenience. It's a process failure repeated at every single order.

The gap

Wolt already knows who you are. It knows your address, your payment method, your order history. It does not know you are allergic to peanuts, even if you have typed that into the restaurant notes 47 times.

The information exists. The user has provided it repeatedly. The system just never stores it.

The concept

Smart Ordering is a profile section where users set their allergies, dislikes, and dietary preferences once. A toggle — "Automatically add allergies and dislikes to restaurant notes" — handles the rest. When enabled, every order confirmation shows the auto-populated note. The user sees it, can edit it, can override it. But they do not have to produce it from memory every time.

The allergy tags are drawn from structured data, not free text. That means restaurants receive consistent, readable information rather than whatever the user remembered to type in the moment.

The detail

The before state is two taps and a blank field. The after state is a confirmation screen that already has the note populated. The user's only job is to check it.

A secondary toggle — "Add custom note to each order" — handles the edge case: the user who wants to write something specific for a particular restaurant. The system defaults handle 90% of orders. The custom note handles the rest.

The response

This was an unsolicited concept. Not commissioned, not briefed, not paid for. Shared directly with Wolt.

100 page views in 24 hours. The kind of number that happens when a link gets passed around internally, not when someone finds a portfolio by accident.

Nothing came of it formally. The concept stands.

Next project Daytrip  →